Lidl commercial by Restless

2nd April 2020
Posted in Behind the Scenes, Commercials, News
02 Apr 2020
Behind the Scenes, Commercials, News
2nd April 2020 TimAllen

I was Lead Animator for Restless on Lidl’s commercial due to run throughout 2020 on TV & cinemas – because they’re always Lidl on price! 😉

I animated everything except for the tomato sequence, plus the Weetabix & nappies by Tobias Fouracre. The end shot I co-animated with Steve Warne.

Client: Lidl
Director: Restless (Richard Acton & Chris Tan)
Production Company: Kream
Agency: Karmarama
Lead Animator: Tim Allen
Animators: Tobias Fouracre & Steve Warne
DOP – Matthew Day
Rigger: Robin Jackson

Restless website:
https://wearerestless.com/
Instagram: @restless.studios
Instagram: @richardacton_

We had different scale tin cans made to simulate the tin shrinking to the size of a bean

We had different scale tin cans made to simulate the tin shrinking to the size of a bean

The chicken in it's dish was heavy & held up by steel rods dressed as strings

The chicken in it's dish was heavy & held up by steel rods dressed as strings

Animating the potatoes was a very greasy job!

Animating the potatoes was a very greasy job!

Tobias took on the huge task of animating the erupting tomato mountain!

Tobias took on the huge task of animating the erupting tomato mountain!

Tobias drops his strawberry in preparation for tomato mountain

Tobias drops his strawberry in preparation for tomato mountain

Robin the rigger made many beautiful custom made rigs to hold different foods

Robin the rigger made many beautiful custom made rigs to hold different foods

A lot of rigging to control each item dancing & it all needs a final check before we start

A lot of rigging to control each item dancing & it all needs a final check before we start

I planned out each frame of the nappy sliding into shot & they were individually cut to size

I planned out each frame of the nappy sliding into shot & they were individually cut to size

Tim & Steve have a lot of dancing food to bring our grande finale to life!

Tim & Steve have a lot of dancing food to bring our grande finale to life!

2 Animators, 2 Sets, 6 Days & a loads of food to be animated! See behind the scenes as we brought the shelves to life!